Villeneuve Jean - Patrick - Marketing Management And Communications In The Public Sector - Paperback Advertising Author(s): Sayers Matthew R

Author(s): Sayers Matthew R

Publisher: 1517 Media

Author(s): Cryer Pat

Beginning with an analysis of the historical processes that led to the AKP's rise at the beginning of the 21st century the book then focuses on the AKP since 2002

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Villeneuve Jean - Patrick - Marketing Management And Communications In The Public Sector - Paperback Advertising Author(s): Sayers Matthew RBinding: Paperback Description: This updated edition of Marketing Management and Communications in the Public Sector provides a thorough overview of the major concepts in public sector marketing and communications two fields that have continued to grow in importance for modern public administrations. With extended coverage of topics such as social marketing and institutional communication the authors skilfully build on the solid foundations laid down